Imagine being in a foreign country, excited to explore, but you can't even pay for basic services without jumping through hoops. Non-residents in Asia struggle to connect to local instant payment networks. While locals are using platforms like WeChat, and Line, Westerners find themselves disconnected from systems they can't reach or don't understand.
Our team saw an opportunity to change this. Pinnacle Pay was designed to bridge between Western users and the payment systems of Asia. We wanted users to make the transition seamless. We studied the apps they already used and loved, borrowing their strengths, eliminating weaknesses and spotting opportunities.
But trust isn't easily earned, especially when money is on the line. Many users had been burned before - frauds, unhelpful customer service, and feeling powerless. How could we convince them Pinnacle Pay was different? The design challenge was clear: create a platform that projected positivity, and felt secure and reliable, while maintaining ease of use.
We built credit systems that encouraged and reinforced minor interactions. We added multiple layers of security without burdening the user. And, we made customer support a central feature, ensuring there was always someone on the other end. The groundwork was laid, the design was solid, and the solution was poised to help tens of thousands per year, but fundraising efforts fell short. In the end, Pinnacle Pay had to be shelved - but the journey taught us invaluable lessons about trust, design, and perseverance in the face of financial hurdles.
Book a first session or inquire about possible collaborations
+33 0760-29-39-91
tomer@rozedesign.com
