La Ruche de David

How I created a honey's brand identity and online presence
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Tradition Meets the Digital World

La Ruche de David is a family-owned honey business in the Haute Marne region of France. David contacted me, wishing to explore the possibility of an e-commerce website that could preserve the business' authenticity while reaching a broader audience and potentially increasing sales revenues.

Beyond Design: New Frontiers

As the project took shape, I realized it was more than just designing a website. The real challenge was far greater—I had to build an entire e-commerce platform using a no-code tool, something I'd never done before. All the while creating product labels and a brand identity David can feel proud of. On top of that, I had to figure out the intricacies of online payments systems and deliveries, both of which were entirely new to me. Each step felt like uncharted territory, pushing me beyond the role of a typical designer.

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Learning, Testing, and Succeeding

The only way forward was to dive in. I spent countless hours watching tutorials, reading experts, and testing everything until I found the right mixture of solutions. It was a steep learning curve, but by experimenting and refining each step, I successfully turned a raw idea into a fully functioning e-commerce site that looked as good as it performed.

The Results

The outcome exceeded expectations. Not only did the website stay true to David's business's rustic charm, but it also opened the door to a new audience. In just three months, sales nearly doubled, and the brand's reach expanded far beyond the local market. By combining design with the right digital tools, I helped La Ruche de David take a bold step into the future without losing the essence of its past.

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UX Research Summary

Given the three-month deadline for delivering David's e-commerce website, I prioritized leveraging existing knowledge over uncovering new, unexplored issues within the e-commerce space. My research focused on analyzing competitors from different sectors, using SWOT analysis to draw meaningful insights and inform my design strategy.


Understanding that the target audience for online honey purchases could skew older than typical online shoppers, I ensured a seamless and intuitive user experience. I emphasized clarity at every step of the purchasing journey by incorporating concise, explanatory titles supported by a combination of icons and text, along with a persistent breadcrumb navigation to help users maintain a sense of orientation throughout the site.


For our younger shoppers, I aimed to capture the essence of the product's authenticity, highlighting the natural and traditional craftsmanship behind the honey, while evoking the rich taste of the French countryside.


Having sufficiently researched the field, I detailed my Work Breakdown Structure and placed my deliverables on a Gantt Chart. As a Freelancer and Product Manager, I use these tools to create a framework of deliverables, dates, and progress on the project.

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Competitive Analysis

I conducted a competitive analysis to understand where similar products excel and fall short, which helped me identify opportunities to differentiate our solution and meet unmet user needs.

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User Personas

I created user personas to embody key user archetypes, ensuring the design decisions aligned with the specific goals, behaviors, and challenges of our target audience.

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Project Management Tools

I outlined all of the project deliverables by categories identified as Level 1. I then used Gantt chart to schedule my work and handing dates.

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